Before you select what you believe is the best color off Pantone Colour Chart, stop for a second and consider your audience. This is especially important if you’re marketing or selling globally rather than locally. The thing is, different colors have different meanings to various people. If you’re unfamiliar with the cultural significance of your certain color the product, brand, or identity you’re promoting could end up failing before it features a opportunity to explode! Let’s take a good look in the cultural significance of color in 2 of today’s emerging economies.
In China, colour red is probably the most important. No where is that this color more prominent than about the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. Also, it is the hue the Chinese associate with fire, one of several five elements its people believe create anything that exists naturally.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow may be the color the Chinese associate with another of your five elements, our planet, and as a result, this color represents royalty.
In India, the color red represents something quite different: Purity. That’s contrary to Western cultures where the color white is utilized to represent purity. Indian brides traditionally wear red gowns and when married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. Since the wedding represents 81dexrpky beginning of any union of two individuals, the colour red also symbolizes fertility and prosperity. The color green represents the harvest or a new beginning and, like America, green is symbolic of nature. In India green is additionally the colour employed to honor Islam.
As fashionable as green is, don’t utilize it if you intend on doing business with Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like those who are in South America, green represents death. But in between East, green may be the colour of luck. In Iran, blue symbolizes immortality and then in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing the incorrect color can spell disaster. So don’t whip your Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!