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From the Publisher?s Desk: How Book Publishing looks from the Other Side
Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn?t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher?s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published.
Persistence Has a New Meaning
You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you?ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can?t give up on getting it onto the publisher?s desk again and again. You probably won?t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn?t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book.
The Right Stuff
Book publishing is a strange area of business. The people?s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher?s desk is to find out who?s publishing what.
Are You Barking Up the Right Tree?
Some publishers specialize in a certain kind of writing. If you are writing a novel, it won?t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children?s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You?ll have a much better feel for the market if you are a consumer.
Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You?ll get a better feel for what?s selling and therefore what a publisher will buy. You?ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.
Important Networking Follow-Ups: How to Get Those Job Leads Calling When you leave a networking event, you may be buzzing at the prospects offered by all of those new contacts you made, but soon, the cold reality sets in. How will you be able to convert those contacts you made over a glass of wine into valuable business opportunities for you? Successful networking is all in the follow-up. If you?re looking for a job, following up is all the more crucial. Without touching base after a networking event, you become just another face in the crowd of job hunting hopefuls. The first important rule for following-up with networking contacts is to lay the foundations for the follow-up during the initial meeting. At networking events, there can be a lot of empty promises thrown around. Use that first meeting to convey the message that you haven?t gotten caught up in ?networking fever? but instead that you are very serious about exploring the job opportunity that you?re discussing with your new contact. Ask the contact when would be a good time to follow-up with them, and then reiterate the information back to them at the end of your conversation: ?I look forward to speaking with you Friday at 2 p.m.? If they don?t give you a specific time, then suggest one to them. This rule holds true even if your contact is giving you a lead on a job not with them but with another contact of their own. Let them know you appreciate the information by saying, ?Thanks. I will plan on calling Mary on Monday afternoon at 1 p.m.? Not only will this convey your seriousness about the opportunity presented to you, but it may also get you some handy inside information, as the contact may reply, ?Oh, no, Mary will be out of town until Thursday ? call her then.? The next important rule to networking follow-ups is to follow up with EVERY lead a contact gives you. If a contact suggests that you call someone whom you know won?t really be able to help you in your job search, call him or her anyway. Otherwise, when your contact finds out you aren?t taking their advice, they may just decide not to give you any more the future and any business person can tell you that you never know from whom the most valuable lead will come some day. Keep the lines of communication open by giving any and all suggestions a whirl. Last but not least, do the actual following-up. Follow up with your contact exactly when you said you would, and in the exact manner you said you would (phone, email, letter, etc). If for some reason you can?t make contact at the arranged time, keep trying. If you haven?t made arrangements for a follow-up with a contact, then the rule of thumb is to follow-up with them as soon as possible after meeting them. Try to at least send an email or letter the next day saying what a pleasure it was to meet and that you look forward to talking more in the future, and then say in that note when you plan to follow-up with your contact by phone. Then, of course, stick to that new follow-up obligation. Even if the promises made by a contact while networking don?t pan out for you on the job front, don?t cross them off of your contact list. Keep them in the loop about your job search and your career goals. While they may not have been able to make if happen for you this time, you never know what they might be able to do for you in the future. Your most promising business contact may be someone you already know.
Copyright lawyer trademark Learning about a Copyright Lawyer Trademark You may need a copyright lawyer trademark if you own your own website or are an author of a book. If you haven?t already spoke with one you may want to do it very soon to find out if your articles/site can be trademarked or if it is already taken. One way to make sure you have the copyright to all of your work is by making sure you have the little ?c? inside the circle at the end of your article or the bottom of your webpage. For instance a slogan can be considered a trademark, think of the milk commercial, remember that certain phrase? You can bet money that had a copyright lawyer trademark it for the milk company. There are many popular household products that have been trademarked; you probably wouldn?t recognize the product without it. Drive down the road and look at how many trademarks you see on restaurants, each one of those famous places had a copyright lawyer trademark their signature. Many products that may need protecting may include songs, products such as household or commercial, designs, ads, etc. If you think the idea is a good one, it probably needs some form of protection and the best person to help you with that is a copyright lawyer trademark. There are actually three forms of trademark that you probably weren?t aware of which is why a good copyright lawyer trademark will come in handy. There is common trademark which is just like it sounds. A state trademark, which means you, filed your trademark with the state in which you reside. An example for this might be a company using their city in their business name. Third is the federal registration trademark, this is a registration that can be renewed every year or forever. Someone that has a website that is becoming popular may want to make sure they reserve their trademark forever so that someone else doesn?t buy it down the road. Keep in mind that just because you buy a domain name doesn?t mean you actually own the trademark, you might actually see another site with the same name. If you don?t want this to be the case, have a copyright lawyer trademark it. A great example of showing you how a copyright lawyer trademark works would be by looking at the recent celebrities that bought the trademarks to their children?s names so no one can cash in on their names. Believe it or not even a copyright lawyer can have a trademark, that?s right they may have their own site or logo on a business card. In this case they?ve probably done all that fancy paperwork that you are getting started to do, which means they?ll have first hand knowledge when it comes time to help you out. This should actually make you feel a lot more comfortable than dealing with a lawyer that just knows the job; this one actually has experience that will help you. Know what you want to be yours and how long you want it; if it is something that you just can?t live without or you know will be worth something someday you may want to hire a copyright lawyer to trademark it. This way it is always yours and you never have to worry about someone else using it, they will always have to have your permission. Not to mention if they ever try suing you for using it you can always prove that you are the owner. Protect your stuff by getting a copyright lawyer trademark all things that matter.